You may or may not know this already, but you are in the midst of a movement. It's huge. In fact it is reshaping our economy into a brand new economy where YOU can play a vital role. We are in, what I like to call the Entrepreneurial Era, and you either already are or have the opportunity to be a trailblazer in this movement. My passion and mission is to help you succeed as an entrepreneur and for you to truly tap into that trailblazing potential. And it's not just those of us that are starting businesses that are participants in this era. No. You can and are part of the movement whether you are a nonprofit leader or an employee in a small business, you just have to tap into and hone that entrepreneurial mindset. When you do, the sky's the limit.
I liken entrepreneurs in the new economy to fireflies. Small yet significant, trailblazing, and building community. When they all come together, what a beautiful result! I've discovered simple tenets for igniting the entrepreneurial mind-set and succeeding in the Entrepreneurial Era. Are you ready to step fully into that movement? Then read on...
Becoming a part of this entrepreneurial movement means taking on the entrepreneurial mindset and in order to jump in to this mindset with two feet, the very first things you must do is commit. Commit to yourself today that you are going to start accessing the entrepreneur within you, within your business and within your organization. Decide and share with others that will be impacted by this commitment. Share that you are ready to embody this shift and let it permeate your place of work and/or home. Chances are, you are going to have many people join you, because they have been WAITING for a change. Since YOU are the trailblazer and the leader, it has to start with you.
Next, there are four areas to focus intensely on in the next year. There are just four things, so it can potentially be very easy. Remember the four Ps of marketing...yeah, well that's okay, you can forget about them. In this new economy, I want you to focus on the four Cs instead. I call them the Firefly Principles.
1. Focus on (C)onnection. Here is the heart of entrepreneurship. People often label entrepreneurs as loners. You might visualize the solopreneur hacking away at their laptop in their lonely home office. Well, that can't be further away from the truth in this day and age. That type of entrepreneurship is dead. That's why coffee shops are capitalizing, because entrepreneurs crave connection...PEOPLE crave connection. That's why more and more co-working facilities are cropping up across the nation. In order to succeed in the new economy, you HAVE to build connections. Connections are what help you get access to and gain the right customers. You must build connections in order to build partnerships and connections are what help you get referrals, and so forth. I could go on as to why building connections are so important, but you get the idea. Fundamentally, It goes beyond having a great product or service, and you need a great product or service, but it finally comes down to being able to connect with people so that they choose you, they choose your service, they choose your product.
2. Focus on (C)ollaboration. Two minds can come up with a whole heck of a lot more ideas than one and not just double the ideas...the difference is exponential. I'll give an example. Let's say you brainstorm and come up with 50 new ways to market your business or spread your message. When you bring in another person into that process, you don't get just another 50 more...you get way more. Why? Because their ideas help spark more ideas. So instead of having 50 ideas each, the both of you could generate 100 ideas each because each idea can spark new ideas and help you generate several more. Amazing right? Why wouldn't you take advantage of that? Collaboration also gives you access to a larger community you might not normally have access to. Collaboration opens pathways and opportunities that might not have been available to you otherwise. This is a KEY component to entrepreneurship in the new economy. Find ways to collaborate ASAP.
3. Focus on (C)reativity. Honing your creativity skills is what is going to help keep you performing, it helps to keep you motivated and aids in taking consistent action. What is going to drive you day to day? Getting creative ignites that drive. Creativity is kindling for taking action. Get creative with your services, get creative with your communications, get creative with your time and how you spend it, get creative with your programs and how you deliver it. Flexibility and change, which are characteristics of the new economy, become much more approachable and easy to navigate when you are in creativity mode. We can all get in a funk, feel stuck, where things get mucked up and unclear. Engage in creativity exercises to get out of it, instantly! Build creativity into your daily plan and watch yourself become an action taking machine. Because without action, there's just a dream. And when you are dreaming, you aren't participating, you're totally missing the boat to engage in the movement of our lifetime.
4. Focus on (C)onsistency. Consistency means steadfast adherence...or what I like to call, "stickwithitness." So, while one is being creative and coming up with awesome ideas, it doesn't mean running with every single idea, or abandoning one project so that you can run with a new one. In many respects, creativity is there to help you think differently and get you out of stagnation. Consistency, then, is to stick with what you started and apply that creativity. Apply those new ideas to an area where it's necessary to be consistent but things start getting stagnant. For instance, one area where you want to be consistent is communications with your community, your clients, etc. You might have a weekly or monthly newsletter, but the content is getting boring. You've employed the same format for years now. You aren't getting any new subscribers, in fact people have been slowly unsubscribing the past few months. Here's an area where you can get creative yet, remain consistent. Change things up with the content, try something new with the format. Not being consistent would mean abandoning the newsletter and jumping into a new mode of communication all together. While there does come a time when abandoning the old for something new makes sense, but not if it has worked in the past and if the mailing list for the newsletter is significant. You'd be a fool to walk away from that. So...get creative, brainstorm new ideas,but be consistent and stick with it!
Are you ready? Are you ready to partake in the Entrepreneurial Era and make a difference and succeed? I know that's what you are all about. So, make a plan today on exactly how you are going to build focus around the four Cs of successful entrepreneurship and jump in. Join the new economy movement, and get ready to Illuminate!
[Want to read the full manifesto on the new strategies for success in the New Economy? I wrote the manifesto and created a toolkit to help you get more detailed learning and easily apply it to your work. Click here to get access.]
Rubina Cohen is a mom, wife, serial entrepreneur, a self-proclaimed meditation junkie and a "warrior". She is on a mission to help women generate big impact and a generous income by discovering and speaking from their GENIUS. She blogs about the #crazyawesomelife and how other women can live one too. To learn more about Rubina, click here.